Date Chelsea Baken
Director: Chelsea Baken
Copy: Natalie Holme
Photographer: Josefina Santos
Edit Supervisor: Emily Spiegelman
Color: Color Collective | Mike Howell
The dating apps weren’t cutting it, and after spending too much money and too much time on too little romance, I had a different idea. A better one, depending on who you ask (don’t ask my mother). I develop campaigns for a living. Why not make one about myself?
NYC was plastered in ads selling…me. The campaign Date Chelsea Baken included a video, print ads, a hotline, a website, and flyers. It included everything potential suitors needed to know about me, from interests and activities to who I think killed JonBenét (it was her brother). By doing it this way, I’m hoping to achieve what dating apps don’t: showing the world the whole me. My personality, not just my best picture.
