Juicy Couture: Viva la Juicy!
Director + Photographer: Charlotte Wales
Agency: Chandelier Creative
Executive Creative Direction: Michael Scanlon
Creative Direction: Chelsea Baken
Production: Hen’s Tooth
Director of Photography: Alexander Dynan
Production Design: Andy Harman
Styling: Clare Byrne
Hair: Lucas Wilson
Makeup: Jen Myles
Editor: Emily Spiegleman
Juicy Couture asked us to create a campaign inside Juicyland — full of mischief, play, and of course, pink.
We created a world for our cast to explore inspired by the Viva bottle itself and all of its iconic elements.
