Lauren Conrad Beauty
Director and Photographer: Alexandra Nataf
Agency: Chandelier Creative
Executive Creative Direction: Michael Scanlon
Creative Direction: Chelsea Baken
Production: Lola
Director of Photography: Tom Schopler
Styling: Ilona Hamer
Hair: Diego da Silva
Makeup: Lisa Storey
Editor: Emily Spiegleman
In 2020, when we were all stuck inside, we were tasked with launching the new beauty line by Lauren Conrad.
One thing we knew for certain was that we needed to get outside and feel the sun on our faces.
To introduce this line of products to consumers for the first time, we created a series of formulas to showcase the duality
of each product and the collection in action — natural beauty shot in natural light.
