Juicy Couture: Oui Play
Director and Photographer: Charlotte Wales
Agency: Chandelier Creative
Executive Creative Direction: Michael Scanlon
Creative Direction: Chelsea Baken
Production: Hen’s Tooth
Director of Photography: Alexander Dynan
Production Design: Andy Harman
Styling: Clare Byrne
Hair: Lucas Wilson
Makeup: Jen Myles
Editor: Emily Spiegleman
Juicy Couture launched a new perfume and asked us to bring it to life. The spot needed to:
-Introduce the new perfume
-Feature five scents and their infinite layering possibilities
-Hero the innovative bottle design
We went to work in the studio, using one model to capture different moments and moods that resulted in a dynamic and vibrant spot.
